How do prospects know how to value you?
You won’t like the answer.
You are teaching prospects how to value you.
If you market like every other advisor… and you look like every other advisor… prospects will see you as one of many. Things that are “one of many” are a commodity. Commodities are valued based on price – CHEAP.
If you want prospect to put a premium on you and value you highly, you need to be perceived differently… by marketing and positioning yourself differently.
It’s super important to understand that unless it’s INSTANTLY CLEAR that you are different from every other advisor (and different from your prospect’s current advisor), prospects will not expend one extra calorie of effort to figure out why you are different.
You differentiate yourself by stacking your credibility.
You’ve heard me say this a million times: the advisor with the most credibility WINS!
The Credibility Staircase® is the path to authority and differentiation.
Yet, most advisors try to “cut costs” when it comes to credibility.
Kevin Harrington, original Shark on the international mega-hit Shark Tank, is interviewing a select group of advisors on October 14-15 for a ton of credibility. There was ONE slot left and I can’t believe that someone hasn’t grabbed it. Oh well.
The second way to differentiate yourself is through your marketing.
Value added content sets you apart from every other advisor. And, it attracts MILLION DOLLAR prospects.
What’s your Credibility Staircase® Plan for the next 90 days? Add one major credibility boost.
Don’t do what other advisors are doing. Teach your prospects that you are different!
I believe that YOU are the reason your clients work with you. The B/D’s, FMO’s, and insurance companies want you to believe that it’s their products that make you different.
It’s not. It’s YOU!