In the video below, Scott Keffer explains The Principled Framework at the Double Your Affluent Clients Bootcamp event.
(Below is the transcript from the video.)
Here’s the principled framework. First is act strategically, act strategically. Next is live in your zone, live in your zone. March to mastery, march to mastery. Invest heavily in personal growth, invest heavily in personal growth. Next, hire mentors and coaches, hire mentors and coaches. Limit input and access, limit input and access. Take fast action, take fast action. And stay the course, stay the course.
Okay. What do we have? What’s first?
Live in your zone.
March to mastery.
Invest heavily in personal growth.
Hire mentors and coaches.
Limit input and access.
Take fast action.
Stay the course.
Yeah, how many know who Viktor Frankl is? Nazi concentration camp survivor, wrote the, “Man’s Search for Meaning,” I think, a number of others. “When we are no longer able to change a situation, we are challenged to,” what? “Change ourself.” Interesting.
When we’re forced to realize … So he’s really saying, how is it do you want to live? You want to be a thermometer or a thermostat? See, he’s saying ultimately, it’s really about being a thermostat. You got to change yourself but when you’re forced … he had no option. He had no option.
Which is more powerful? Better tactics or better strategy? How many have read “The Art of War?”
Sun Tzu says, “Tactics without strategy are the noise before defeat.”
What’s really interesting is that the industry teaches us to be tactical. “What you need to do is come to industry events where we teach you to be tactical.” Learn better products, learn better … Right? Interesting.
Which is it? Better products or better marketing? How many heard this? “Build a better mousetrap, and they’ll beat your door down to get to your product.” That’s not true. There’s a whole bunch of people with better mousetraps that are out of business. They won’t beat your door down. Better marketing will beat better products any day of the week.
This became really clear to me. How many know Jay Abraham? Read anything by Jay or Jay’s $40,000 a day coaching and a slice of your business. He said to a group, like this, 100, 150 people, he said, “Raise your hand if you’re here because of one marketing piece.” Yeah, you only can remember one.
Okay. How many read “E-Myth?” “E-Myth Revisited.” Yup. Yup. Working harder on your business or working on your business. Yeah. Now, notice we said, “Tactics versus strategy,” and, “In your business or on your business,” but fundamentally, we’re asking where is it that I operate? Do I operate with this idea that it’s strategy, marketing and on. Those are all connected.
That’s why Drucker said, “Marketing and innovation, everything else is a cost. Everything else is a cost.”