If you can keep your head when all about you are losing theirs…
Want to get paid more?
There’s only ONE thing you get paid for.
Only ONE thing.
Not your product.
Not your planning.
Not your investments.
Not even your advice.
You ONLY get paid for bringing VALUE.
If you want to double your income, you must double the value you bring to clients.
If you want more E.L.K. Clients (Easy to work; Listen to your advice; Keep paying you the most), you must bring more value to them.
In this crisis, here’s how to bring more value.
Help then with their #1 fear: their health and their family’s health. Help them have perspective (and hope) about the virus.
Facts are your allies in crisis.
Once clients (and prospects) realize eh “crisis” has been overblown and they are no longer fearful about their health, then their concerns will turn to their money. Their investments. Their future.
Many will feel that their future has been stolen and their dreams have been hijacked.
Split your Top20 clients into the following categories:
3. Business Owners.
Each will have a different set of fears and concerns – and a different set of words that will move them to action (more on that next time.)
For now, keep the primary focus of your messages on the “crisis.” It’s still the #1 fear and concern.
Stay tuned and I’ll tell you when to switch the focus of your message.