I have a business growth secret… so simple… yet so powerful.
It is the sure-fire path to a multi-million dollar business.
As you may know, my dad and I were not very close. My dad was an executive in the steel business.
He was busy climbing the corporate “success ladder,” so he was rarely around. Even when he was, he was most often not “present.”
Through him, I heard about W. Edwards Deming – engineer, statistician, professor, author, lecturer, and management consultant.
Beginning in the summer of 1950, Deming began teaching methods for improving how top managers and engineers worked and learned together.
Deming then played a significant role in the dramatic turnaround of post-war Japanese industry and their rise to a world economic power. He taught them how to produce consistent quality through repeatable and improvable processes.
He would say, “If you can’t describe what you are doing as a process, you don’t know what you are doing.”
I couldn’t describe what I was doing, because I was constantly recreating the wheel, if you will. Never the same way.
And, “It’s not enough to do your best; you must know what to do, then do your best.”
I didn’t know what to do. I followed the INDUSTRY – the FMO’s, B/D’s, insurance and investment companies – and it was the path to mediocrity.
And, “A bad system will beat a good person every time.”
A system is a series of processes connected together in a way that best produces the desired outcome.
I had an epiphany: If I don’t have proven processes in my business, I don’t really have a business.
I needed processes in every area of my business.
Once I understood the power of systems and processes, one by one, I invested in an existing system.
Then, I applied Deming’s principles to relentlessly improve the underlying processes until I had an elegant, seamless system that produced predictable results.
First, credibility stacking. A book system. A media system.
Then, prospect attraction. A seminar attraction system. A direct mail attraction system.
Then, conversion. A prospect to client system.
Then, nurture. A nurture to action system.
Then, deliverables. A world class deliverables system…
You get the picture.
I tweaked, tested and relentlessly improved until I had a “Tesla business,” a Self-Driving Business!
The secret is proven systems and processes.
Proven, Predictable and Profitable Processes.
What are the TOP 3 results that would double your revenue?
You can try to figure each one out on your own.
Or… you can apply my growth secret.
Invest in a proven system that will get you that result NOW!