Here’s the most astonishingly powerful way to upgrade your prospects. And, you will never believe it! Have you ever noticed what happens when you buy a new brand of car? It shows up… everywhere you READ MORE
the marketing road to disaster…
The problem was, the so-called “advisor marketing experts.” “Consider everyone a prospect.” “Attract as many prospects as possible.” “Make everyone a client.” Once I started getting coached, it READ MORE
here’s why prospects devalue you…
How do prospects know how to value you? You won’t like the answer. It’s you. You are teaching prospects how to value you. If you market like every other advisor… and you look like every READ MORE
here’s how to answer the critics…
The world is filled with critics. Naysayers. Negative Nellies. Our head is filled with voices. Critics. Naysayers. Negative Nellies. Which is worse for you? External or internal? A so READ MORE
what’s your story
What’s your story? This past week, I created the “who are you and why do you do what you do” story for one of our coaching members to use with the Seminar Money Machine®. One thing you should share READ MORE
never start a prospect meeting like this…
The #1 principle for every meeting – particularly prospect meetings (works with teenagers too) – is never, ever give up control of the meeting. Repeatedly I hear advisors, when they are learning READ MORE