I cracked my tooth.
How frustrating… and painful.
“Just replace it,” I told my dentist.
“You need an implant,” he said.
“Nope,” I told him. “Too painful.”
“No they’re not,” he replied very quickly.
“The affluent know how to think about wealth.”
Million Dollar LIE #3.
They know how to think about growing and saving money – that’s why they have a million dollars and more.
They DON’T know how to think about preserving, protecting and passing on wealth.
Notice I said, “… how to THINK about…”
Most advisors are trying to position themselves by telling prospects about HOW to plan, save and invest.
The problem with that?
The Internet Mindset.
When YOU want to learn HOW to do something new, what do you do?
Yep. Just like everyone else.
You Google it.
And you get tons of “HOW TO” answers…
“How to” advice is freeeeeeeee.
Which means it has no perceived value.
When you market and position yourself using “HOW TO” advice, you position yourself as having no perceived value.
How then, you ask?
By showing prospects how to THINK.
One of the most effective ways to show prospects how to think is by exposing MYTHS. Myths about money, planning, investments, insurance.
Myth busting is a super powerful way to show prospects how to think… and position yourself as valuable.
Make a list of the top 3 myths that your prospects are believing, then use them in your marketing.
By they way, a LIE is a MYTH.