When I was first building my business in the early eighties, I couldn’t afford to park in downtown Pittsburgh; so, I’d park across the river in the Pittsburgh Steelers stadium lot.
It was fine in the summertime. The long walk across the bridge that spanned the Allegheny River gave me time to get my head prepared for the day.
The wintertime was a totally different story.
The cold, blustery wind penetrated right through to my bones. The worst part was, the ski hat that I used to keep my ears from freezing always gave me “hat hair.” Not good on days with client and prospect appointments, which were to be every day when you are starting out.
My used Fiat was missing the reverse gear and I couldn’t afford to fix it. That meant that I had to park on level surfaces or be stuck pushing the car up an incline to get it out.
Sometimes, I’d forget.
You know, running late. Last minute to a prospect appointment.
I roared into the parking spot, grabbed my case and bolted into the office building to meet with the prospect.
As I walked out of a prospect’s office, I hadn’t even thought about the fact that his window faced the parking lot.
Or, that the parking spot was ever so slightly downhill.
Or, that even ever so slightly downhill is a problem when you don’t have a reverse gear.
Think fast, I thought, acting a nonchalantly as I could.
I got into the car, and with the door slightly opened, in “Fred Flintstone style,” I inconspicuously used my left foot to push my Fiat out of the parking space.
Push. Push. Push.
As I sped away, I thought to myself, Why was I working so hard to impress a prospect I didn’t even like?
That’s when I decided – NO MORE!
No more prospects I don’t like.
Only… clients who are ELK.
Easy to work with.
Listen to what I say.
Keeps paying me the most.
When I decided to only work with ELK Million Dollar Clients., everything changed.
For the business. For me.
The change starts with YOU!
It’s time YOU decided to work only with ELK Clients.
Step 1: Pull your client list and highlight every client that is ELK.
Then, let’s see what they have in common.