Dear Mr. Keffer, Pension Benefit Guarantee Corporation (PBGC), an agency of the U.S. Government, is… This letter came in the mail recently. So warm. So friendly. So focused on… READ MORE
here’s how Google (and YouTube) are killing your sales…
Most advisors are unknowingly KILLING their value with prospects. Making themselves look cheap and worth little. “How?” you may ask. “Exactly,” I answer. Let me explain. If you’ve been to READ MORE
the astoundingly weird and almost effortless way to upgrade your prospects…
When our daughter, Anni, graduated from college a number of years ago, we helped her buy a car. We loved Toyota’s, so we found a used white RAV4, their mini-SUV. She still has it. As soon as she READ MORE
your worst investment… don’t be shocked
What’s YOUR best investment? You may be tempted to answer that as a financial advisor. DON’T. Investing in what you recommend to your clients may be your worst investment. You need to answer READ MORE
a $26,000 marketing check…
I wrote a check for $26,000 to a ninja copywriter to help me create a marketing piece. Why would I invest that kind of money? Think about this: What’s the best way to learn something? Touch the READ MORE
you can’t have this… nope…
It’s amazing what happens when I can’t have something. I want it even more! How about you? Same thing? If that’s true with me and you, it’s true with prospects. If that’s true, why are you READ MORE