Just wrote a check for $26,000 to a ninja copywriter to help me create a marketing piece. Why would I invest that kind of money?
Think about this: What’s the best way to learn something?
Touch the stove.
When you’re young, the best way to learn a lesson is to burn your hand. The pain and the scar is a lasting way to learn and you will never forget it.
In business, touching the stove is painful and expensive… sometimes it’s deadly.
Making mistakes yourself is the wrong way to learn.
The right way?
Invest in other’s mistakes. Buy wisdom and experience.
Especially when it come to your marketing.
Experience is the best teacher? No, it isn’t.
Why learn the hard way? Because somebody said you should?
Wonder if it takes you only 1 year to learn what somebody already spent 10 years learning and will make available to you for a fraction compared to the amount of time and lost earnings that it would take for you to learn it?
Worth it to save the time and money trying to figure it out yourself?
Faster up the learning curve.
Or as I say, “Faster up the earning curve!”.