A dozen advisors are meeting me in Henderson, Nevada to push their credibility to the next level. Each of them will be interviewed by James Malinchak, featured on ABC TV’s Hit Show, Secret Millionaire, allowing them to take advantage of the third most powerful credibility builder.
Have you ever met someone who can only talk about themselves? At best, they seem self-centered. At worst, braggadocios!
Which is more valuable: what you say about yourself? Or… what others say about you?
You know the answer, of course.
Now pull out your marketing and see what it talks about.
To gain credibility with the affluent, you must understand The Credibility Staircase™ and put it to work for you. It’s about getting others to “talk” about you. As you move up the Credibility Staircase™, your credibility grows.
- Radio TV
- Sponsored Presentation
- Visible Authority Connection
- Article About You
- Article by You
Credibility wins! The more you have, the more you separate yourself from other advisors.
The most powerful strategy is Credibility Stacking!
Write an article. Get interviewed.
Just do one thing… or one more thing.
I invest in every opportunity I have to stack my credibility!