During the break at a $10,000 marketing training in New York City, somebody walked up to me and said, “Scott Keffer. That’s you,” as he stuck his phone in my face.
He said, “I’ve been getting your AM Tip for a while and I love it.”
Information. You feel it!
It used to be like drinking from a fire hose. Now, it’s like sipping from Niagara Falls. It’s crushing.
I’m no longer a reader of the NY Times; however, some are. The average daily edition, not Sunday mind you; the daily edition contains more information than the average 17th century person would have encountered in his entire lifetime.
Stop and think about that.
More information in one day than they would have encountered in a year. 365 times as much!
The minute you post a statistic, it’s outdated. However, in America there are something like:
• 260,000 Billboards
• 11,520 Newspapers
• 11,556 Magazines
• 2,218 TV Stations
• 17,271 Radio Stations
• 304,912 New Books Published A Year
• 60 Billion Pieces of Junk Mail
Despite all of that information, at that event in New York, he recognized me.
You can penetrate the Information Avalanche through…
Value + Consistency = Recognition