How much are you worth?
More than you think… I’ll bet. I’ll get to that in a minute.
And more than your prospects think.
Why? Two things, really.
It’s easier for prospects to drop you into an already-existing slot in their brain, i.e. financial advisor, estate attorney, money manager, etc.
Secondly, prospects don’t have the time or method for discerning your true value. Or for understanding your uniqueness.
The minute that happens, you have been commoditized. And when you are viewed as a commodity, your value plummets.
Imagine solving that problem for your prospects.
You can show prospects how to “see” you as unique and to place a value on your uniqueness. If you don’t show how, they will never figure it out on their own.
One way our advisors do this is through an article entitled, Find Me A Specialist. The article shows prospects why they need a specialist and how to choose one. Ten Questions To Ask Before You Hire A Wealth Planner is another great tool we use. And there are others.
You get the idea. Give prospects a filter to show them how to choose… YOU!
Hopefully, you are the BEST choice.
Your prospects won’t respect and value YOU more than YOU respects and value YOU.
You tell prospects what you are worth. You tell them through your marketing. It’s time you take yourself off of the sale rack.
It begins in your head… then it’s reflected in your marketing.
Listen to Aretha.
A little marketing R-E-S-P-E-C-T, please!