Last week, ABC TV’s mega-hit international business show, Shark Tank, may have won multiple Emmy awards, but they made a huge mistake.
They let the original Shark, Kevin Harrington, leave the show. He’s a remarkably successful businessman and authentic human being, having sold over $5 billion in products and amassed over $450 million in personal net worth.
Kevin and I spent the entire day last Tuesday sharing Marketing Secrets with 30 advisors who are joining Kevin and me as Co-Authors in our upcoming book, BUILD WEALTH Like A Shark!
Every time I’m with Kevin I learn.
Here are 3 things that might help you:
1) His success really skyrocketed after he focused on branding himself. Kevin finds and markets physical products. He was building brands for other people, but never himself.
Who are you building the brand for? Your B/D? Your annuity companies? Your investment platform?
Your uniqueness is YOU. The world is personality-driven. You must be the FACE of your business.
Your clients buy you, not your products. Products are commodities. You are unique.
2) His eyes were opened about personal branding from Sir Richard Branson. Kevin invested tens of thousands of dollars for personal time with Branson.
What’s your budget for eye-opening mentoring? And who is the proven transformer who is helping you break through to the next level?
3) Kevin’s personal branding transformation began with a book.
Every step on the Credibility Staircase is powerful. Each step up is exponentially more powerful.
Books are the heavyweight CHAMPION. The ace of trumps. The game changer. Kevin has 5 books and is working on his new one.
There you go. Three powerful concepts taught to me by Kevin Harrington.
Invest in mentoring.
Get your next book.