“How do you fly this plane with 50 dials?” I asked Chet.
Chet (not his real name, mind you) allowed us to fly the actual $10 million plus full flight simulator used to test commercial pilots. I chose to fly the “747” into Dulles Airport over water.
I’ll tell you how I did in a minute.
Chet answered me that you fly with a handful of dials. If they tell you that something is wrong, then you look to the other dials.
What’s the ONE dial you need to watch? The one NUMBER for SUCCESS?
NCMI.
New Client Max Investment.
It’s the maximum amount of money you are willing to invest to gain a new client.
I learned this from one of my coaches, Dan Kennedy, multi-millionaire direct marketing advisor and author of over 20 business and marketing books.
Totally opposite of what the industry teaches. The industry teaches short-term, quick-fix, cheap mindset when it comes to marketing. DEATH to your business.
What is your NCMI? Use the 10 Year Value of a new E.L.K. client and be willing to out invest your competitors.
Remember: The one who invests the most to gain a new client WINS.
Use this number to prepare your marketing blueprint for 2024.
By the way, I didn’t crash land, but I did bounce the plane a little when I landed. 🙂