Have you heard of HGTV’s Fixer Upper stars, Chip and Joanna Gaines?
Beth is a big fan of the show.
So, Anni and Josh bought her tickets for her birthday to attend their annual Silobration in Waco, Texas. Shops. Music. Food.
Here we are with the hot dog dude.
We really enjoyed our time and the truth about Chip and Joanna is that they are what I expected them to be… down-home, authentic, genuine, caring folks.
How did I know what to expect?
The stage was set – TV show, magazine, book.
You can “set the stage” with prospects.
Country musician, Toby Keith, has a song, “Let’s Talk About Me.”
When meeting with a prospect, if you spend time talking about you, at best, it sounds self-absorbed.
At worst, it sound braggadocios.
Either way, you’re done. You’ve killed trust.
The antidote is to establish your credibility BEFORE you meet with prospects.
You can “set the stage.”
How? With a Credibility-In-A-Box package that strategically introduces you and positions you before that critical first meeting.
You must answer the questions lurking in every affluent prospect’s mind.
Are you credible? Are you an authority?
Credibility Staircase™ stuff.
Stack your credibility.
The one with the most credibility WINS.