How do you win with your marketing… and skyrocket your credibility?
Last week, almost 100 advisors from across the U.S. and Canada came to our Double Your Affluent Clients® Boot Camp to find the answer.
Think about this: when was the last time a prospect asked you to send them your brochure? I’m guessing your answer is never.
Why? It’s you talking about you.
Which is more valuable:
- What you say about yourself? Or…
- What others say about you?
To gain credibility with prospects, you must understand The Credibility Staircase™… and put its power to work for you.
__________Visible Authority Connection
______Article About You
__Article by You
The higher you climb on the staircase, the higher the credibility.
The more Credibility Steps you have your feet on, the more credibility you will have… and the more you will dominate your market.
My ninja strategy is to Stack Your Credibility! You should always be adding new credibility… you can never have too much!
This year, what are the 3 Credibility Staircase steps will you add to.
If you need help… ASK.
We have created Done-4-You solutions for each step on the Credibility Staircase.