Let’s be honest…
You will NEVER get a steady flow of million dollar clients (or any level of clients) from the internet, despite the claims like this from companies that make advisor websites… “Financial professionals turning their online presence into a compliant lead generating machine.”
A lead generating machine.
Here’s why that’s a lie:
In 1998, Google indexed around 28 Million web pages.
In 2000, that number soared to 1 Billion.
Latest: 5.63 Billion
I lose perspective. This may help. You know how long a second is, right? It’s the time it took me to ask you that. Well…
1 Thousand seconds = 15 minutes
1 Million seconds = 2 weeks
1 Billion seconds = 32 years
5.63 Billion seconds = 180 years
Your website is to the internet like 1 second is to 180 years! That’s why you can’t expect to get a steady flow of new clients (million dollar or not) from your website.
As you may know, Beth and I have taken up playing pickle ball. It’s a goofy name, but a fun game that gives a great workout. We play with a regular group.
One day, while I was waiting to play, one of the other players approached me and said (and this has happened more than once), “Wow. I didn’t know you were somebody!”
One: I checked you out means they typed “Scott Keffer” into Google. Not my company name, but my name.
Try it. Type in “Scott Keffer” and see what comes up.
Prospects will search for you by name, once they know your name, which happens only when you proactively market to them – like an invitation campaign to a seminar or webinar. They don’t search for your company name.
Prospects will type your name in Google to see “who” you are.
Two: “I didn’t know you were somebody,” means they saw my credibility.
Remember: the advisor with the most credibility WINS.
First of all, search for your name to see what comes up. Next, be sure to buy the domains of your name, host them and point them to your main site. Ultimately, you will want a credibility site for your name (I’ll share more about that in future issues).
Three: go back and see if any of your EXISTING E.L.K. clients came from an internet search. You may have a rare client who did, but we are not talking about exceptions.
E.L.K. clients do NOT go to the internet and search for a financial advisor, so drop the notion that you can get a steady flow of clients from the internet.
You must have Prospect Attractors that you control and allow you to proactively, predictably, and profitably attract million-dollar prospects on demand.
Only then, can you make your business predictable!