Imagine, getting an almost frantic phone call from a doctor’s office, telling you that you must get a message to your neighbor about their son. Apparently, their son ate at a local restaurant, which served meat tainted with a fast-acting poison.
You throw the phone down and rush to the neighbor’s house and frantically bang on the door. No answer.
You peek in the narrow window and can see that the boy’s dad is sleeping.
You bang again. Still no answer.
Would you stop?
Of course not!
Would you kick the door down?
Do you have the same strength of conviction about the value you bring to Right Fit Clients?
On a scale of 1 – 10 (10 being “Kick the Door Down Conviction”), rate yourself.
Your Conviction ______
Your Prospect Marketing ______
Your Prospect Nurture ______
Your Prospect Conversion ______
The strength of your conviction drives the strength of your prospecting, nurture and conversion.
Most advisor supremely underestimate their value; therefore, they have weak conviction.
Prospects will not value you any higher than you value yourself.
It’s time to crank up your conviction about the value YOU bring. And, crank up the conviction behind your marketing, nurture and conversion.