Anni and I landed Sunday night after the weekend at Frank Kern’s latest marketing event. That’s us learning and growing. Frank is a “legend” in the internet marketing business. I’ll be sharing some of what I learned next week at the Double Your Affluent Clients Boot Camp.
When I got home, Beth and I took our chocolate Lab, Max, for a walk. As we were walking I noticed messages written in chalk on the sidewalk with arrows.
Keep going. → Just ahead. → Almost there. → Lemonade
Beth told me how some girls in the neighborhood had set up a lemonade stand on Saturday. She passed by on the other side of the street with the dog, and was thinking to herself, “I have Max with me, but if they ask, I’ll buy some lemonade.”
They didn’t ask.
At the next house beyond the lemonade stand, a 4 year-old little boy was playing in the yard. As soon as he saw Beth, he yelled to the girls.
“Guys. Guys! You missed a customer.”
If you don’t ask, prospects won’t buy.
Today, you have to ask 18 – 24 times.
Is there a warm prospect who has stalled, who just needs to be asked again? And maybe again.
Send a letter. Ask. Make a call. Ask.