Vilfredo was born in Italy in 1848. Rumor has it that one day he noticed that a few of the pea plants in his garden generated most of the healthy pea pods.
Seemed like about 1 out of 5 to Vilfredo.
He wondered if that principle existed anywhere else.
So he began to look around. Pay attention. Research. Not allow his preconceived opinions to rule his thinking.
The more Vilfredo looked…
“When I hear you give your reasons,” Watson remarked, “the thing always appears to me to be so ridiculously simple that I could easily do it myself, though at each successive instance of your reasoning, I am baffled until you explain your process. And yet I believe that my eyes are as good as yours.”
“Quite so,” [Sherlock] answered, lighting a cigarette, and throwing himself down into an armchair. “You see, but you do not observe.”
… the more Vilfredo Federico Damaso Pareto observed.
We are all like Watson. We see, but we do not observe.
Vilfredo observed that a small number of people, around 1 out of 5, owned most of the land in Italy, around 80 percent.
The now famous Pareto Principle. The 80/20 Principle.
If you look around, it applies to most everything, including your business, your marketing, and your results.
20 percent of your actions produce 80 percent of your results.
And The 80/20 Principle is fractal.
Which means that 20% of 20% of your actions produce 80% of 80% of your results.
Which led me to observe The 4% Power Principle.
The 4% are the Strategic Actions that produce 64% of the BIG Results.
I created The Make-It-Happen System so my team and I could discover and implement the The 4% Strategic Actions… that drive the 64% BIG RESULTS.
The 4% Strategic Actions are the needle-movers in your business.
In The ONE Thing (one of my favorite books), by Gary Keller and Jay Papasan, he uses this question to help him focus, “What’s the One Thing I can do such that by doing it everything else will be easier or unnecessary?”
I use The CTTM Framework to help observe the 4% Strategic Actions – Closest To The Money.
Write down ONE possible 4% Strategic Action that will be a BIG Result Revenue Driver.
Make It Happen!