In the video below, Scott Keffer explains the importance of creating your own distinctive process in your business.
The Importance of Creating Your Own Distinctive Process
(Below is the transcript from the video.)
So this is the Arc of Distinction. So over here is what? Personality, passions-
Purpose.
Purpose. These help you define your prospect. Next, positioning, we talked about your positioning, then we’re going to put over here, what goes in there? Your unique process. What is your unique process? So your distinctive process needs to be named, it needs to be visual, it needs to be easy to understand, not more than four phases, and it should be protected.
So again, whatever it is, you have a unique process that you’re going through. We sat down with Cher initially, we sort of laid out the process, same with Barry, we named it. Dan and Mark, we did the same thing, they now have a registered, the protected retirement process, so again, whatever your distinctive process is.
The powerful thing about a process to me is first of all, I get distinction, but more importantly than that, I set the rules. You notice how we do that, from meeting from the fit one, which is your first meeting with a prospect to the fit two, which is a second meeting, to the set of deliverables, the entire [inaudible 00:02:03], the lifestyle legacy process set the rules as well. And those who set the rules … he who sets the rules?
Wins.
Yeah, also she, who sets the rules, wins. Whoever sets the rules, wins. Total distinction.