Is your marketing putting your prospects to sleep?
During a day with international bestselling author Seth Godin, “Mr. Purple Cow,” I learned many things, including the absolute necessity to be remarkable. The need to offer something to REV your prospects. Here’s the Remarkable Formula:
R – remarkable
E – engaging
V – valuable
Stop sending SLEE… Stuff Like Everyone Else.
Stuff that bores.
Stuff that snores.
Stuff that doesn’t draw your prospects in. Stuff that leaves your prospects flat. Stuff that’s irrelevant to prospects.
Blah. Blah. Blah.
Create content with the Baton Factor. Something worth passing along.
Take out your marketing and give it the REV test. Rate each piece on a scale of 1 – 10.
Is it Remarkable? Is it Engaging? Is it Valuable?
How much of the content is about your prospect and their issues versus how much talks about you?
It’s time to NURTURE your prospects with content that speaks to their issues and concerns.