Just finished a business mastermind in Los Angeles with the author of 80/20 Marketing, Perry Marshall. Perry is brilliant and has been a coach of mine for a number of years. I listen to Perry, READ MORE
try this quick exercise to test your marketing…
Ho hum… yawn… zzzzzzzzzzzzzzzzzzz! Is your marketing putting your prospects to sleep? During a day with international bestselling author Seth Godin, “Mr. Purple Cow,” I learned many things, READ MORE
this is next for your advisor marketing…
Once you’re clear about the “who” in terms of your Right Fit Client, it’s time to move to the second area of clarity: the “what.” The “what” means: what you want Right Fit Prospects to think about READ MORE
is this poisoning your sales?
Imagine, getting a phone call from the poison control center, telling you that you must get a message to your neighbor about their son. Apparently, their son ate at a local restaurant, which served READ MORE
do you have emergency room prospects?
Our 15th Double Your Affluent Clients® Boot Camp is over and it was a huge success. Advisors from across North America discovered The 7X Advisor Model® to transform their advisor practice into a READ MORE
here’s how to distinguish you
I failed out of this business in the early eighties. Well, not really failed. My results were mediocre and I hated being seen as a salesman. After ten years in wholesale, helping advisors grow their READ MORE