Actually, it’s much worse than that. Prospects are not even paying attention. They’re deaf. They’re numb. They’re overloaded just like you! And yet, advisors continue to pummel the affluent READ MORE
advisor marketing and P90X3
Last week, Beth and I just got going again on P90X3. We’ve been through it a number of times in the past. However, something pops up and we fall off the wagon. Then it’s mental game to get back on READ MORE
you have the creds?
Just finished a business mastermind in Los Angeles with the author of 80/20 Marketing, Perry Marshall. Perry is brilliant and has been a coach of mine for a number of years. I listen to Perry, READ MORE
try this quick exercise to test your marketing…
Ho hum… yawn… zzzzzzzzzzzzzzzzzzz! Is your marketing putting your prospects to sleep? During a day with international bestselling author Seth Godin, “Mr. Purple Cow,” I learned many things, READ MORE
this is next for your advisor marketing…
Once you’re clear about the “who” in terms of your Right Fit Client, it’s time to move to the second area of clarity: the “what.” The “what” means: what you want Right Fit Prospects to think about READ MORE
is this poisoning your sales?
Imagine, getting a phone call from the poison control center, telling you that you must get a message to your neighbor about their son. Apparently, their son ate at a local restaurant, which served READ MORE