Early in a prospect meeting, they ask, “So, what do you do?” First, don’t be so quick to tell prospects what you do. Write this down: If a prospect believes that what they are doing currently is READ MORE
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the truth about HGTV’s Chip and Joanna Gaines Fixer Upper
Have you heard of HGTV’s Fixer Upper stars, Chip and Joanna Gaines? Beth is a big fan of the show. So, Anni and Josh bought her tickets for her birthday a few years ago to attend their annual READ MORE
astonishing: upgrade your prospects… automatically
Here’s the most astonishingly powerful way to upgrade your prospects. And, you will never believe it! Have you ever noticed what happens when you buy a new brand of car? It shows up… everywhere you READ MORE
the marketing road to disaster…
The problem was, the so-called “advisor marketing experts.” “Consider everyone a prospect.” “Attract as many prospects as possible.” “Make everyone a client.” Once I started getting coached, it READ MORE
here’s why prospects devalue you…
How do prospects know how to value you? You won’t like the answer. It’s you. You are teaching prospects how to value you. If you market like every other advisor… and you look like every READ MORE
here’s how to answer the critics…
The world is filled with critics. Naysayers. Negative Nellies. Our head is filled with voices. Critics. Naysayers. Negative Nellies. Which is worse for you? External or internal? A so READ MORE