What’s YOUR best investment? You may be tempted to answer that as a financial advisor. DON’T. Investing in what you recommend to your clients may be your worst investment. You need to answer READ MORE
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a $26,000 marketing check…
I wrote a check for $26,000 to a ninja copywriter to help me create a marketing piece. Why would I invest that kind of money? Think about this: What’s the best way to learn something? Touch the READ MORE
you can’t have this… nope…
It’s amazing what happens when I can’t have something. I want it even more! How about you? Same thing? If that’s true with me and you, it’s true with prospects. If that’s true, why are you READ MORE
the 2 magic words that move prospects to action…
I love speaking to advisors. Every time I speak, I bust some pretty serious myths. Most advisors believe that prospects can be moved to take action with F.I.N.D.: facts, information, numbers and READ MORE
I want to help you… my super simple, success secret.
I want to share with you my super simple, business success secret. I learned it from my dad… kind of. My dad and I were never close growing up. He was Karl Keffer, III. My older brother was READ MORE
have you burned your hand?
You ever learn a painful lesson in life or business? Growing up, the best way to learn was to burn my hand when I touched the stove. The pain and the scar was a great way to learn. In business, pain READ MORE